3[1]Bauer R A.Consumer behavior as risk raking[C]//Dynamic Marketing for a Changing World,Proceedings of the 43rd Conference of the American Marketing Association.1960:389-398. 被引量：1
4[2]Mitchell V W.Consumer perceived risk:conceptualizations and models[J].Eur J Mark,1999,33(1/2):163-196. 被引量：1
6[5]Cheung C,Lee M K O.Trust in internet shopping:a proposed model and measurement instrument[C]//In the Proceedings of the 6th American Conference on Information Systems,2000,681-689. 被引量：1
7[6]Fishbein M,Ajzen I.Belief,attitude,intention,and behavior:An introduction to theory and research[M].Reading,MA:Addison-Wesley,1975. 被引量：1
8[7]Dodds William B,Kent B.Monroe and dhruv grewal,The effects of price,brand and store information on buyers' product evaluation[J].Journal of Marketing Research,1991(28):307-319. 被引量：1
9[8]Sandra M,Forsythe Bo Shi.Consumer patronage and risk perceptions in Internet shopping[J].Journal of Business Research,2003 (56):867-875. 被引量：1
10[9]Vijayasarathy Jones.Print and internet catalog shopping:Assessing attitude and intention[J].Internet Research,2000(10):191-202. 被引量：1
