摘要
本文对新疆企业开拓中亚市场的宏观及微观市场营销风险进行了分析,指出新疆企业在营销风险管理方面存在意识低、对风险危害认识不足、不重视信息调研、缺乏风险防范及控制措施等问题,最后提出加强市场营销风险管理的对策。
The paper analyzes the risk operation from both macroscopieal and microcosmic aspects of enterprises in Xinjiang to exploit the market in Central Asia. It points out problems such as low consciousness, knowing little about dangers caused by risks, ignorance information investigation and research, the lack of measures of risk prevention and risk control in marketing risk management of enterprises in Xinjiang, In the end, it brings forward the countermeasures to reinforce the management of risk operation.
出处
《新疆财经》
2008年第6期91-95,共5页
Finance & Economics of Xinjiang
关键词
新疆企业
中亚市场
营销风险
Enterprises in Xinjiang
Market in Central Asia
Risk Operation
