摘要
随着我国富裕阶层队伍的不断壮大,我国私人银行业务显示出巨大的市场潜力,中外银行因此展开了激烈的竞争。但是,我国商业银行发展私人银行业务也面临着诸多制约因素。因此,我国商业银行应在市场细分、产品的研发与创新、品牌建设、组织架构、专业人才的培养、外部环境建设等方面采取切实措施。
With the constant development of the wealthy rank, private bank business has shown a great market potential. Consequently, a serious competition breaks out between native banks and abroad banks. Our country＇s commercial banks face a lot of restrictive factors in developing private bank business. There-fore, in order to develop the private bank business, the commercial banks in our country should take actually measures as follows： market segmentation, product R＆D and innovation, brand building, frame structure,professional training, building-up exterior circumstance and etc.
出处
《特区经济》
北大核心
2008年第12期72-73,共2页
Special Zone Economy
基金
北京市市属高校人才强教计划项目资助
关键词
私人银行业务
产品与服务
品牌建设
Private Bank Business
Product and Ser vice,Brand Construction
