摘要
"功夫"与"熊猫"都是极具代表性的中国符号,也是中国文化国际传播的"形象大使"。《功夫熊猫》中诸多中国元素的展现以及影片在全球放映的成功,不仅再一次证实了中国传统文化的魅力,也让人们看到了全球化背景下中西文化融合的新趋势,这部电影带给中国的启示是:中国传统文化的传承,首先需要中华儿女有"文化自觉"意识,其次要适应社会发展需要而进行自身调节并吸收国外经典的文化元素"为我所用",同时依靠对外宣传来推动其国际传播的进程。
As two typically Chinese symbols, kung fu and the panda are usually regarded as ＂Image Ambassadors＂ in international Chinese culture communication. As the movie Kung Fu Panda unfolds, the world as well as China learns more about the essence and the appeal of traditional Chinese culture. Besides, the movie promotes the cultural blending between China and western countries in the context of globalization. When it comes to the development of traditional Chinese culture, therefore, the Chinese should first be aware of the value of their culture, and then regenerate their culture with selective adoption of foreign cultures, so that traditional Chinese culture can be publicized throughout the world by the intercultural communication.
出处
《怀化学院学报》
2008年第12期69-71,共3页
Journal of Huaihua University
关键词
功夫熊猫
中国文化
文化传播
文化自觉
文化更新
Kung Fu Panda
Chinese culture
culture communication
cultural awareness
cultural regeneration
