摘要
奥运体育运动的兴起,带动了体育品牌和奥运经济的崛起。后奥运时代,许多陶瓷企业纷纷牵手奥运,奥运观念走俏全球,奥运陶瓷成为社会时尚,奥运营销被陶业推崇。本文从陶瓷业体育营销的原因、方式和对策三个方面,对"后奥运时代"陶瓷业体育营销进行了初步的探讨。
Rise of Olympic sports promoted sports brand and the Olympic economy＇ s rising. Post Olympic era, many ceramic companies are handed with the Olympic Games. Olympic concept is popular all the world, the Olympic ceramic become a social fashion. This article discussed the ceramic industry sports marketing from three aspects of reasons, means and measures in ＂Post Olympic year＂.
出处
《江苏陶瓷》
CAS
2008年第6期4-6,共3页
Jiangsu Ceramics
关键词
奥运
陶瓷
体育
营销
时代
olympic, ceramic, sports, marketing, era
