摘要
目前我国C2C电子商务市场正处于寡头垄断时期,呈现出"四强纷争、淘宝独大"的局面。淘宝网作为其中的支配型寡头,其竞争策略的转变将引领和决定该市场的未来发展方向,对此加以分析意义深刻。
In China, the C2C E-commerce market has come into an oligopoly period. Four powerful oligarchs compete with each other fiercely, and Taobao Company is the most powerful among them. Therefore, the competitive strategy of Taobao Company will lead and decide the development of the future market. It is of great significance to study and analyze those issues earnestly.
出处
《北京化工大学学报（社会科学版）》
2008年第4期28-31,共4页
Journal of Beijing University of Chemical Technology(Social Sciences Edition)
关键词
C2C
支配型寡头
竞争策略
竞争优势
盈利
C2C
dominant oligarch
competitive strategy
competitive advantage
profit
