摘要
福建省近年来农产品区域品牌建设取得了可喜的成绩,但还存在诸多的问题,如缺乏宏观统一规划和指导、思想观念落后、农产品区域品牌的经营规模过于分散和细小、没有建立统一的农产品供应链等问题。农产品区域品牌建设对于福建省经济发展特别是农村经济的发展起着关键性的作用,意义重大。因此加强宏观的规划和指导,搞好特色农产品区域布局;积极建立和完善农产品区域品牌的供应链体系;积极建立和完善品牌管理体系等措施是福建省农产品区域品牌培育的有效途径。
Fujian saves the regional trademark construction of agricultural products, have gotten gratifying record, but still have many problem, fall behind if lacking macroscopic unified program and guidance, ideological idea, the operation of the regional trademark of agricultural products too scatter with small, do not establish unified agricultural products supply the problems such as chain. The regional trademark construction of agricultural products develops for Fujian province economy, especially rural, is economic to develop the role of cntcialness, meaning is significant. Therefore strengthen macroscopic program and guidance, better the characteristic regional layout of agricultural products; Establish and perfect the supply of the regional trademark of agricultural products actively chain system; Establish and perfect the measures such as trademark management system actively is the Fujian province regional trademark of agricultural products the effective channel that cultivated.TEST
出处
《经济研究导刊》
2008年第19期70-72,共3页
Economic Research Guide
关键词
福建
农产品
区域品牌
培育策略
Fujian
agricultural products
regional trademark
PRE-
