摘要
目前,个人理财正成为各家中外资商业银行竞相开办的热点业务。这项业务的顺利开展对商业银行提高竞争力,开发新的金融产品,扩大客户群等方面起到了非常重要的作用。通过对个人金融理财产品的市场空间和发展趋势的分析,为商业银行发展个人金融理财产品在方向选择和策略问题上提出建设性意见。
At present, personal financing business is becoming a hot business in various competitions, whether in foreign commercial banks or in Chinese banks. The smooth development of this business plays a very important role in the improvement of competitiveness of commercial banks, the development of new financial products and the expand of customer bases .By the analysis of the market space and the development trend of Personal financing products, this paper attempts to put forward constructive views for the direction of choice and strategy of the development of personal financial products in commercial banks.
出处
《价值工程》
2008年第12期164-167,共4页
Value Engineering
关键词
个人理财产品
市场潜力
供给
需求
Personal financing product
potential marking power
supply
demand
