摘要
广告英语是广告的一个重要的组成部分,它作为信息的主体,已经渗透到生活的各个领域。而其已经成为了一种重要的写作形式,有自己独特的个性语言,在翻译时应坚持正确的翻译标准,充分考虑广告英语的语言特色,采取恰当的翻译策略,以展示广告英语所特有的语言魅力。
Advertising English is an important part in advertisement. As the main body of information. It has infiltrated all field of life and became an important written form, have its own unique individuality language. Insist on correct translation standard when in translate. Consider language feature of advertisement English. Take the proper translation strategy. Setting out the fascination of advertisement English.
出处
《黑龙江科技信息》
2008年第36期208-208,共1页
Heilongjiang Science and Technology Information
关键词
广告英语
翻译标准
语言策略
Advertising English
Principle of advertisement translation
Characteristics of advertising language
