4Balach E. S., and S. Ghose, 2003, "Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions," Journal of Marketing, 67 ( 1 ) : 4-13. 被引量:1
5Barnett M. L., and R. M. Salomon, 2006, "Beyond Dichotomy: The Curvilinear Relationship Between Social Respon- sibility and Financial Performance," Strategic Management Journal, 27 (11 ) : 1101-1122. 被引量:1
6Berman S. L., A. C. Wicks, and S. Kotha et al., 1999, "Does Stakeholder Orientation Matter: the Relationship Be- tween Stakeholder Management Models and Firm Financial Performance," Academy of Management Journal, 42 (5) : 488 -506. 被引量:1
7Brammer S., and S. Pavelin, 2004, "Building a good reputation," European Management Journal, 22(6) : 704-713. 被引量:1
8Brugmann J., and C. K. Prahalad, 2007, "Co-Creating Business's New Social Compact, "' Harvard Business Review, 85 (2) : 80-90. 被引量:1
9Carroll A. B., 1991, "The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders," Business Horizons, 34 ( 4 ) : 39-48. 被引量:1
10Miles P. M., and J. G. Covin, 2000, "Environmental Marketing: A Source of Reputational Competitive Financial Ad- vantage," Journal of Business Ethics, 23 ( 3 ) : 299-311. 被引量:1