摘要
求生存，求发展，是每所学校都面临的现实问题。无论是基础较好的重点学校，还是基础较差的一般学校，都需要在竞争中巩固发扬自身优势，形成自己特色，使自己立于不败之地，都要思考在社会、公众中如何树立良好形象、最佳形象的问题。塑造学校形象．是推动学校自主发展的重要策略，它是用提升师生员工的整体素质来提升学校形象，用学校整体形象来增强学校的综合实力和竞争实力。良好的学校形象不仅可以为学校创造发展的契机，而且，还可以为学校增强教育质量，为学校改革与发展提供持久动力。
Pursuing existence and chase of development are the realistic problems that each of colleges is confronted with. Whatever the basilica tmiversities with better foundation, or the general colleges with poor foundation, they all need consolidate and develop their own advantages and form their own features in competition to make themselves succeed. They also must consider the problem that how to set up good and best image in the society and public. Mold the college＇s image is an important strategy to promote the independent development of them. They elevate their images by lifting the integral qualities of the college＇s personnel. And they enhance their integrated capabilities and competitive capabilities via the college＇ s integral image. For schools, good images can not only create opportunities of development, but also enhance the quality of education and provide sustained momentum of their reform and development.
出处
《中国经贸》
2008年第18期82-84,共3页
China Global Business
关键词
高职院校
形象塑造
公共关系
Higher Vocational College
Image -molding
Public Relations
