摘要
建立了连锁店选址评价指标体系,并运用模糊多指标评价方法,从人口因素、竞争态势、交通情况、商业环境和场地条件5个方面对连锁店选址进行综合评价,为连锁店选址提供了简便可行的决策方法。最后,举例展示了模糊多指标评价方法在连锁店选址中的应用。
This paper establishes the evaluation index system on the location decision-making of chain store,and uses the fuzzy multi criterion evaluate method to determine the location decision-making of chain store from five aspects including population, competition situation, transportation,business environment and site condition,which is simple and feasible. Finally,an example is presented to illustrate the proposed approach.
出处
《技术经济》
2008年第11期33-37,104,共6页
Journal of Technology Economics
关键词
连锁店
选址决策
多指标评价法
三角模糊数
chain store
location decision-making
multi-criterion evaluation method
triangular fuzzy number
