摘要
论述了终端定制对3G发展的重要作用,总结出运营商终端定制的3种模式,并结合市场细分研究结果,针对典型用户群提出终端和业务营销策略建议。
It discusses the function of terminal customization in 3G development, concludes 3 modes for carriers terminal customization. In combination with the market division result, it gives terminal and service marketing strategy in view of classical customer group.
出处
《邮电设计技术》
2008年第11期8-11,共4页
Designing Techniques of Posts and Telecommunications
关键词
终端定制
定制模式
营销策略
3G
Terminal customization Customization mode Marketing strategy 3G
