摘要
21世纪城市竞争的主要内容是城市品牌的角逐。景德镇城市品牌形象是以陶瓷产业为核心,以产业文化和行业会展为纽带,围绕着产业及其产品的品牌而展开的形象塑造活动。其城市品牌形象塑造的经验,为其它城市品牌形象定位与塑造研究提供了重要借鉴。
The main content of urban competition is urban brand in 21st century. The core of urban brand images shaping in JingDeZhen is ceramic industry, the tie is the industrial culture and exhibition; these activities are around industry and their product brand. The experience of urban brand images shaping in JingDeZhen provides the important revelation for the location and shaping of other urban band images.
出处
《中国陶瓷》
CAS
CSCD
北大核心
2008年第12期3-5,共3页
China Ceramics
基金
重庆市人民政府2008年度重大决策咨询招标课题<新重庆城市形象定位与塑造研究>
编号:2008ZB01
关键词
景德镇陶瓷
城市品牌
行业会展
经验
JingDeZhen ceramic, industrial brand, industrial exhibition, experience
