摘要
随着社会的进步,企业的发展,现有的传统营销方式已经被广大消费者所熟悉,已经不容易起到更大的作用。互联网的出现和发展为一种新的营销方式—博客营销提供了机会。文章从介绍博客开始,通过对博客营销的价值以及内外部环境的分析,找到问题并提出相关策略,希望使这种新的营销方式得到广大企业的重视,让它在企业发展中发挥应有的作用。
With the progress of society and the devel opment of enterprises, the traditional methods of mar-keting have been familiar to the all the consumers and it can not be easy to play a greater role. The emergence and the development of the Internet give the new mar-keting approach -blog an opportunity. The article in-troduces blog at the beginning , and then analyse the value of the blog marketing, as well as the internal and external environment to find the problem and proposed related strategies.We want this new marketing makes attention from all numbers of enterprises, and it should play some role in the enterprise development.
出处
《特区经济》
北大核心
2008年第10期279-280,共2页
Special Zone Economy
