摘要
成本领先战略、差异化战略和目标集中战略是波特"基本竞争战略"的三种模式;通过"PEST分析模型"分析表明,我国竞技体育举国体制应当选择差异化竞争战略模式;我国竞技体育举国体制差异化竞争战略是一种高附加值战略,是我国竞技体育核心竞争力的重要标志;通过合理的制度设计和机制设计,能够化解这种竞争战略模式可能带来的成本代价。
Cost - leading strategy, differential strategy and aim - focus strategy are the three models of Porter' s "basic competitive strategies". Through the analysis of "PEST analysis model", the author thinks that we should choose differential strategies in the whole - nation system for competitive sports in China. The differential competitive strategy is a high added value one. It is a symbol of the core competitive power in Chinese competitve sports. By the design of the reasonable system and mechanism, we can reduce the cost brought by the competitive strategic model.
出处
《山东体育学院学报》
北大核心
2008年第10期21-23,共3页
Journal of Shandong Sport University
关键词
竞技体育
举国体制
竞争战略模式
competitive sports
whole - nation system
competitive strategic model