摘要
进入20世纪80年代,尤其是90年代以后,报纸副刊在理念、内容、形态以及数量方面发生了巨大的变化,单一文学副刊裂变为多种周刊,纯文学走向没落,生活味日渐突出,副刊的新闻性大大增强。副刊的这些新变化使得它在报纸的扩张中承担了品牌建设与个性化的重任。与此同时,副刊也承受着来自多媒体的挤压、读者群与作者群的分流等困境,只有进一步找准副刊的定位,提高其操作手段,才能打开副刊的创新空间,提高副刊在媒介竞争中的实力。
Entering the 1980s, and since the 1990s especially, newspapers＇ supplements have undergone enormous changes so as to have been turned into various weeklies in terms of their ideas, subject - matters, forms and quantity from the original individual literary supplements. That is, the pure literature has declined, the interests in daily life have stood out and the news - character has been boosted up. These changes have made them to bear heavy responsibilities of the brand establishment and individualization of the newspapers. Meanwhile they are, in addition, faced with the competition from other media and the embarrassment of the diffluence of the authors and readers. As a result, only by further identifying themselves and improve their operational measures, can they widen their space of innovation, and enhance their competitive ability among other media.
出处
《山东师范大学学报（人文社会科学版）》
北大核心
2008年第5期118-121,共4页
Journal of Shandong Normal University(Humanities and Social Sciences)
关键词
副刊
新闻性
个性化
supplement
news- character
individualization
