摘要
小肥羊的快速崛起正在逐渐改变着中餐业一直以来没有领导品牌的格局,然而快速扩张使得许多负面问题开始显现,制约了小肥羊的进一步发展。怎样充分发挥核心竞争力,解决发展过程中存在的问题,是小肥羊得以走得更远更好的关键;而对其营销策略的探讨,则是其真正做强做大的必由之路。
The rapid rise of Little - sheep Corporation is gradually changing the Chinese industry which, for a long time, lacks of leading brands, while the rapid expansion results in numerous negative issues, hampering the further development of the Little - sheep. How to give full play to the core competitiveness and resolve the existing problems in the development process is the key to the Little - sheep, and explore the marketing strl ategies is also the critical way to its healthy development.
出处
《湖南商学院学报》
2008年第5期104-108,共5页
Journal of Hunan Business College
关键词
创新
中餐业
营销策略
innovation
Chinese dining industry
marketing strategy
