摘要
运用产业经济学和战略管理的理论和方法,系统分析我国会展经济发展战略体系,提出了从宏观、到中观、再到微观"三层次"的会展经济发展战略体系及其要点。
Based on the theories and methods of industrial economy and strategic management, this paper analyses convention ＆ exhibition economy developing strategic system in China, and raises its strategic systematic structure and main points of ＂3 levels＂ Mice economy which developed from micro to mcso and finally macro level, thereby provides a stable academic support for guiding the establishment and implementation of convention ＆ exhibition economy developing strategy.
出处
《软科学》
CSSCI
2008年第9期112-115,119,共5页
Soft Science
关键词
会展经济
发展战略
战略体系
exhibition economy
developing strategy
strategic system.
