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基于MUG模型中、英文网站隐私措施对比研究 被引量:3

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摘要 公布隐私协议和展示信用图章是电子商务企业建立信任、减低隐私顾虑的主要模式。文章基于微软公司的可用性指南模型(MUG),提出了网站隐私措施的评价指标体系;在此基础上,以Alex排名前百名的网站作为样本,应用内容分析法进行中、英文网站隐私措施比较评估。研究发现,与英文网站相比,中文网站的隐私协议内容不够完善,安全图章的使用率低;同时,提供第三方"信用"服务的公司仅有一家,远没有达到行业应有的规模。研究结论对提高中文网站的隐私策略具有重要意义。
出处 《科技管理研究》 CSSCI 北大核心 2008年第9期256-259,共4页 Science and Technology Management Research
基金 国家自然科学基金优秀创新群体项目(70121001) 国家自然科学基金项目(70372049)
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参考文献14

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