摘要
随着经济的发展和人们生活水平的提高,在儿童玩具一统天下的玩具市场中,深埋于水底的成年人玩具市场正慢慢的浮出水面。成年人玩具市场空间是巨大的而且也是可开发的。本文从人口结构及人们生活水平和生活方式的变化分析玩具市场的潜在空间,来探究成年人玩具市场开发的切入点,以及应注意的问题。
With the economic development and the improvement of people＇s living standard, the adults toy markets are gradually getting people＇s attention although the children＇s toys have ever controlled the whole toy market. In this paper the writer thinks that adults＇ toy market space is large and available for development. This paper aims at analyzing the potential Space of toy market from the angle of the population structure, the change of people＇s living way and ways to open the adults toy market. At the same time the writer points out three aspects that we should pay attention to.
出处
《龙岩学院学报》
2008年第4期31-34,共4页
Journal of Longyan University
关键词
成年人玩具市场
年龄结构
心理需求
消费观念
market for adults toys
age structure of population
psychological requirement
consumer concept
