摘要
按照小城镇的定义和分类,小城镇应属于行政建制"镇"或"乡"的镇区部分,而旅游型小城镇则应属于专业镇。运用目前国内外常用的测量旅游目的地形象的技术和方法,通过进行资源优势分析和形象替代分析,可对旅游小城镇进行形象定位,以促进我国旅游型小城镇的特色发展。
Under the definition and classification of small town, small town belongs to township of ＂town＂ or ＂county＂ under the Central Government, and tourist small town belongs to professional town. Under the techniques and ways of measuring tourist destination image generally used in civil or abroad now, and resource vantage analysis and image replace analysis, we can confirm the tourist small town position, so to promote development of the tourist small towns in our country.
出处
《成都理工大学学报（社会科学版）》
2008年第3期25-29,共5页
Journal of Chengdu University of Technology:Social Sciences
关键词
小城镇
旅游形象
发射形象
感知形象
三维测量
small town
tourist image
projected image
perceived image
three-dimension measure
