摘要
本文以重庆动漫产业为例,运用SWOT分析法分析区域动漫产业的优势、劣势、机遇、威胁等,有利于理清发展思路、选择合理对策。
The paper, taking chongqing comic and animation industry for example, analyzes the strengths, weaknesses, opportunities and threats of the regional comic and animation industry with the method of SWOT, so as to make out the development ways and choose proper countermeasures.
出处
《新闻界》
CSSCI
北大核心
2008年第4期72-73,98,共3页
Journalism and Mass Communication
基金
重庆市教委课题(kj071211)"重庆动漫产业自主创新机制研究"阶段性成果
关键词
SWOT
分析法
动漫产业
重庆
method of SWOT comic and animation industry Chongqing
