摘要
期刊品牌化是一个长期的过程,打造期刊品牌,应从特色策划、科学定位、人才强刊、加强互动、整合资源等方面做起。
Build brand periodical needs a long term. In order to improve the quality of periodical, we should proceed from planing it with characteristics, locating it scientifically, training talented people, imroving reaction and conformitying resources.
出处
《边疆经济与文化》
2008年第9期149-150,共2页
The Border Economy and Culture
基金
黑龙江省哲学社会科学项目(05B0035)
关键词
期刊
品牌
质量
periodical
brand
quality
