摘要
招贴艺术具备了视觉语言中大多数基本要素,设计表现比其他媒体更广、更全面。要想取得招贴诉求的最佳效果,视觉冲击力度的强弱是关键。文章在分析招贴的发展历史及传播特性的基础上,针对招贴设计中视觉冲击力的强化问题,从图形识别、版式引导、色彩注目、感官刺激、加深记忆、心理震撼等6个方面,进行了创意策略分析及设计方法的分类研究与探索。
Poster art has most of the basic elements of visual language; its design representation is broader and more comprehensive than that of other medias. The intensity of the visual impact is the key of to achieve the best results. The development history of poster and its communication characteristics were analyzed. The visual impact strengthening issues of poster were analyzed strategically from graphic identification, layout guidance, color attention, sensory stimulation.
出处
《包装工程》
CAS
CSCD
北大核心
2008年第8期147-149,共3页
Packaging Engineering
关键词
招贴创作设计
视觉冲击力度
强化策略
bills creative design
intensity of visual impact
strengthen the strategy
