摘要
进入90年代以来,我国企业对名牌的认识由传统的与世无争的自然状态逐渐转向了自觉地认识品牌、研究品牌、运用品牌的“名牌战略”阶段。经过多年奋斗,我国已形成了一批具有一定规模和实力的企业,也创建了一批在国内市场上叫得响的名牌产品。所谓名牌产品,笔者认为就是得到社会公认的,与同类产品比较具有高质量、高知名度、高市场占有率和覆盖率、高效益的产品。一个企业有了名牌产品,可以在市场竞争中处于优势地位,一个国家有了众多的名牌产品,表明她有雄厚的经济实力。
All enterprises even the whole society are attaching more and more importance to brand names and famous products, as well as the brand names' effect. This paper describes how to properly handle the following four relations: (1) the relation between brand name and scale economy; (2) the relation between brand name and froeign capital introduction; (3) the relation between brand name and brand awareness of entrepreneurs; (4) the relation between brand name and government and public opinion.
出处
《包装世界》
1997年第4期32-33,共2页
Packaging World
