摘要
从奥林匹克运动和传播学的角度出发,对奥运传播的学科属性做了界定。以此为前提,描述性解释了奥运传播的概念,介绍了奥运传播的四大特点,提出了"奥运传播的单层复合效应",阐述了奥运传播能够推动奥林匹克运动发展及奥林匹克运动传播的规律,加深人们对奥林匹克主义的理解。
From the point of view of the Olympic movement and the communication discipline, it defined the discipline attribute of Olympic communication. As the premise for a descriptive explanation of the concept of the Olympic Games communication, it introduced four characteristics of the Olympic Games, proposed the ＂single layer of compounding effects of the Olympic communication＂, explained that the Olympic communication can promote the development of Olympic movement and the rule of its communication to strengthen people＇ s understanding of Olympic spirit.
出处
《山东体育学院学报》
北大核心
2008年第8期8-10,共3页
Journal of Shandong Sport University
关键词
奥运传播
学科
属性
层面
效应
Olympic communication
discipline attribute
layer
effect
