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从定位的角度思考贵州白酒企业复兴之路 被引量:2

Discussion on the Revival of Liquor-making Enterprises in Guizhou from the Angle of Orientation
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摘要 贵州出好酒,得益于得天独厚的地理气候环境和历史传承的精湛的酿酒工艺。贵州白酒的发展应走质量品牌效益型而不是成本数量效益型的道路;比较优势是贵州白酒走质量品牌效益型之路的现实选择;宏观经济和政策环境是贵州白酒走质量效益型之路的有利条件;白酒行业的发展趋势是贵州白酒走质量品牌效益型道路的必然。 Guizhou produces quality liquor because of its unique geographic advantages and its consummate inherited liquor-making techniques, The development of Guizhou liquor should base on quality and brand rather than low production cost and high production quantity. Why Guizhou liquor should develop based on quality and brand? Comparative superiority is a realistic choice, macro-economy and the corresponding policies are advantageous conditions, and quality & brand-based development is also the development trend for liquor-making enterprises in the future, (Tran. by YUE Yang)
作者 黄学高
出处 《酿酒科技》 北大核心 2008年第8期128-129,共2页 Liquor-Making Science & Technology
关键词 贵州白酒 发展 复兴之路 Guizhou liquor development revival
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