摘要
尽管移动支付具有广阔的市场前景,但面临着运营模式不清晰的发展瓶颈,其中,移动运营商和银行卡组织之间的协作成为重点。本文建立了两者之间的博弈模型,并结合实际情况对纳什均衡解进行了系统分析,指出双方可能的合作模式及影响因素。
The mobile payment market has good prospects, but faces the bottleneck of development, in which the key is on the cooperation between mobile operators and bankcard associations. This article builds a game model between them, makes a systemic analysis about the Nash Equilibrium combined with actuality, and then points out the potential cooperative models and the influencing factors.
关键词
移动支付
博弈
均衡
Mobile Payment
Game
Equilibrium
