摘要
随着社会的发展,旅游业已成为全球经济中发展势头最强劲和规模最大的产业之一。宜昌是中国著名的旅游城市,它的旅游资源难以尽数。在全球的旅游市场中,亚太地区已成为全球最活跃的旅游市场和旅游业发展最快的地区。其中,中国旅游业发展最为强劲。在这种机遇下,如何进一步提升自己的形象,把宜昌建设成为国际性的旅游城市,已成为宜昌旅游业发展的关键。
With the development of society, tourism has become the global economy the most robust development momentum and scale of one of the largest industries. Yichang is China＇s famous tourist city, it＇s tourism resources is omnipresent. In the global tourism market the Asia - Pacific region has become the world＇s most dynamic tourism market and the fastest growing tourism regions. How to increase their image has become the key to the development of tourism in Yichang.
出处
《安徽农学通报》
2008年第15期217-218,216,共3页
Anhui Agricultural Science Bulletin
关键词
宜昌市
旅游业
SWOT分析
Tourism Tourism Marketing Strategy Yichang Tourism Resources
