摘要
随着2008北京奥运会的临近,人们对奥运会的关注度不断提高,我们在提出人文奥运、科技奥运、绿色奥运口号的同时也不应忽略一个重要的方面即"道德奥运",它也许才是奥运会的终极目标之一。而作为奥运会主要参与者的奥运选手是奥运道德的主要体现者和追求者,他们的比赛行为直接影响奥运匹克的道德形象,文章从经济学的视角探讨奥运选手的道德行为,从而为我们的决策者制定政策提供参考。
We will hold the 29th Olympic Games in Beijing in 2008,when we put lorwarcl the three concespts of environment-friendly Olympics, culture-enriched Olympics and technology-empowered Olympics, we can not neglect important aspect -- the moral-oriented Olympics. It is maybe the most important goal of the Olympic game. The Olympians the main participators their behaviors are moral symbol of the Olympic games. This article want use the economics methods to discuss their moral behaviors as to offer some useful advices to the govenmaent.
出处
《浙江体育科学》
2008年第4期19-22,共4页
Zhejiang Sport Science
关键词
奥运选手
失德行为
效用
成本
收益
Olympians
inmmoral behaviors
utility
cost
income
