摘要
电信运营企业重组后,中国电信业具有广阔的市场前景。文章分别从知识营销、定位营销、服务营销等方面阐述了电信业务营销的基本思路。同时,分析了在营销的整个过程中的多种营销技巧。
After the telecommunication operators restructuring, telecommunication has broad prospects. In this article, several basic thinking of telecom service marketing such as knowledge marketing, positioning marketing and application marketing have been expounded. Then, many marketing skills during whole services process have been introduced.
出处
《现代电信科技》
2008年第7期67-69,共3页
Modern Science & Technology of Telecommunications
关键词
营销
策略
竞争
中国电信
Marketing, strategy, competition, China Telecom
