摘要
中式服装在经历了多年的发展之后,面临新的发展机遇。2008年北京举办奥运会为中式服装树立品牌新形象提供了极大的机会。因此中式服装品牌的设计要适应社会和生活方式的变化要求才会有更好的发展空间。
After many years development, Chinese fashion has a new opportunity to make a progress. 2008 ＇ Olympic Games is going to be held in Beijing, which is a good chance for Chinese Fashion to build up their new brand image. The author thinks if the Chinese fashion can adopt to the change of social and life style, it will has larger space to a higher level.
出处
《广东工业大学学报（社会科学版）》
2008年第B07期306-307,共2页
Journal of Guangdong University of Technology(Social Sciences Edition)
关键词
中式服装
品牌战略
奥运会
设计理念
Chinese fashion clothing
the brand strategy
Olympic Games
the concept of design
