摘要
根据企业的发展阶段、需求与技术的生命周期、产品的生命周期等特点,对技术、营销、创新等要素进行不同的选择性组合,初步提出了技术+营销,技术+营销创新,技术创新+营销,技术创新+营销创新的整合途径。提高企业核心竞争力。
Under the enterprise stage of development, and technical needs of the life cycle, the life cycle of products, and other characteristics of the technology, marketing, innovation, and other elements of different selective portfolio, the paper initial proposed technology plus marketing, technical innovation plus marketing, technological innovation plus marketing, technological innovation, integrated innovation plus marketing channels. And this paper also point out how to improve the enterprise＇s core competitiveness.
出处
《中国市场》
北大核心
2008年第23期72-73,共2页
China Market
关键词
技术
营销
创新
整合
途径
technology
marketing
innovation
integration
way
