摘要
为了追求最大利润的经营目标,企业不愿意为实施回收逆向物流付出成本,政府作为宏观调控部门,有必要对其加以引导。本文采用博弈论的方法,对企业与政府在实施回收逆向物流这一方面进行了分析,并提出了引导企业实施回收逆向物流的最优策略。
In order to pursue the operation objective of biggest profit, the enterprise is not willing to pay the cost for the implementation recovery reverse logistics. The government as the macroeconomic regulation and control department is necessary to guide it. Using the game theory, this article analyzes the government and the enterprise about the implementation of recovery reverse logistics, and proposes the most superior strategy of the government guiding on the implementation of enterprise recovery rcverse logistics.
出处
《中国市场》
北大核心
2008年第23期45-47,共3页
China Market
关键词
策略
博弈
回收逆向物流
strategy
game theory
recovery reverse logistics
