摘要
随着我国医疗卫生改革的不断深入,医疗服务市场的竞争日益加剧,医院应该有效地把握服务对象和进一步开拓医疗服务市场。要想在竞争中快速发展,必须通过创品牌医院,构筑诚信伦理道德体系,更新经营观念和调整营销策略来拓宽服务渠道,扩大服务范围。
As China＇s medical and health reform continued to deepen, the medical service market increased competition, hospitals should be how to effectively grasp the clientele and further develop the medical services market. In order to compete in the rapid development of a brand through hospitals, and build credibility ethical system, updating operating concepts and adjust marketing strategies to expand service channels, expansion of service.
出处
《中国医学伦理学》
2008年第3期123-124,共2页
Chinese Medical Ethics
关键词
诚信伦理道德
医院品牌
营销策略
Ethical and moral integrity
Hospital Brand
Marketing Strategy
