摘要
网络营销是21世纪企业营销实践与现代信息通讯技术、计算机网络技术相结合的产物,它以广阔的范围和低廉的价格正在逐步占领市场的每个角落,并且成为一种重要的营销方式。中国经济及其互联网飞速发展的情况、网络新技术发展和网络最根本的互动性这三方面推动着网络营销呈现加速发展的态势。它必将成为覆盖面最大、最新的营销方式。
The Internet marketing is the outcome that combines the enterprise marketing practice with the modern information communication technology and computer network technology in the 21st century and becomes a kind of important marketing method. The fast development of Internet marketing is propelled by China＇s economy and its Internet development, new network technology development and interaction of network in essence. The Internet marketing will inevitably become the marketing mode with extensive coverage up to date.
出处
《天津市财贸管理干部学院学报》
2008年第3期21-22,共2页
Journal of Tianjin Institute of Financial and Commercial Management
