5Keller K.L., Donald R.L., 2003, How Do Brands Create Value? Marking Management, (May-June): 26- 31. 被引量：1
6Ailawadi K.L., Donald R.L., Scott A.N., 2003, Revenue Premium as an Outcome Measure of Brand Equity, Journal of Marketing, 67 (Oct.) : 1 - 17. 被引量：1
7Keller K.L., 1993, Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing, 57 (January): 1-22. 被引量：1
8Fourmier S., 1994, A Consumer-Brand Relationship Framework for Strategic Brand Management, unpublished doctoral dissertation, University of Flolida. 被引量：1
9Foumier S., 1998, Consumers and Their Brands: Developing Relationship Theory in Consumer Research, Journal of Consumer Research,24 (March): 343-373. 被引量：1
10Aggarwal P., 2004, The Effects of Brand Relationship Norms on Consumer Attitudes end Behavior, Journal of Consumer Research, 31(June) : 87 - 101. 被引量：1
