摘要
随着我国市场经济体制逐渐成熟,新闻出版业的竞争日趋激烈,女性期刊只有从内容到形式,形成自己独特的文化品格,认真做好受众定位、传播者定位和题材内容定位工作,才能在激烈的传播市场拓展空间,保持竞争优势。
As market economic system of our country being ripe gradually, the competition of the news publishing business is becoming fiercer. Only by forming a unique taste of culture and orientating its customers, broadcasters and its themes and contents can explore space in severe broadcasting market and maintain a competitive edge.
出处
《中南民族大学学报（人文社会科学版）》
CSSCI
北大核心
2008年第3期182-184,共3页
Journal of South-Central Minzu University (Humanities and Social Sciences)
关键词
女性期刊
市场定位
文化品格
women periodicals
market orientation
cultural moral character
