摘要
当前非营利组织外部环境的重要特征就是非营利组织和企业之间在利益方面的联系越来越多。文章以非营利组织营销为切入点,论述了非营利组织与企业进行合作营销的各自的动因、路径以及非营利组织在合作营销中应当注意的问题。
Currently an important feature of NPO＇s external environment is that the contact of interests between NPO and the corporate become closer. This paper, starts with NPO＇s marketing, discusses the respective causes of NPO＇s cooperation in marketing with enterprises, as well as NPO＇s path of cooperation in the marketing and what NPO should pay attention to the issue in it.
出处
《邵阳学院学报（社会科学版）》
2008年第3期51-53,共3页
Journal of Shaoyang University:Social Science Edition
关键词
非营利组织
企业
合作营销
NPO
enterprises
cooperative marketing
