摘要
本文运用现代企业组织理论对我国旅游产业相对发达地区典型的旅行社产业组织模式进行了深入分析。文章认为面对有限的生存空间,旅行社通过产业组织模式创新来实现规模经济和范围经济有其内在的形成机理。旅行社产业组织模式的复杂性也说明它面临着一个不断动态调整的过程。
The paper makes an in-depth analysis of typical organizational model of travel services in the relatively developed area with the theory of contemporary enterprise organization. The paper holds the view that in the face of limited space for survival, there exists inner forming mechanism for travel services to realize scale economy through the innovation of their organizational model. The complexity of the model indicates that it is confronting a process of constant dynamic adjustment.
出处
《旅游学刊》
CSSCI
北大核心
2008年第6期62-68,共7页
Tourism Tribune
关键词
产业组织模式
一体化
准一体化
model of industrial organization
integration
quasi- integration
