摘要
从第三方物流企业客户关系管理的内涵出发,论述了第三方物流企业实施客户关系管理的必要性和实施的可行性,构建了物流企业的客户关系管理系统模式,以及通过该系统物流企业实施客户管理的有效方式。旨在推动我国方兴未艾的物流业脱离恶性的价格竞争方式,向着提高核心竞争力的可持续发展模式迈进。
Based on the connotation of customer relationship management （CRM） in the third party logistics （TPL） enterprises, this article discusses the necessity and feasibility of implementing CRM in TPL enterprises, builds the mode of CRM system of TPL enterprises and proposes the effective ways of implementing customer management in logistics enterprises through the system. The article aims at helping the developing logistics industry in China break away from the vicious price competition and step forward to the sustainable development model that tends to improve the core competitiveness.
出处
《长春大学学报》
2008年第3期14-17,共4页
Journal of Changchun University
