摘要
采用文献资料法、专家访谈法、对比分析法,对我国体育赛事市场现状的分析,认为赛事供给和有效需求不足是制约我国体育赛事市场发展的"瓶颈"。研究认为,建立层次开发策略,立足大众性综合赛事开发,进而推动职业联赛和纯商业性赛事的繁荣,是盘活我国体育赛事市场潜能的有效途径。
Adopting the methods of document study, expert interview, and comparative analysis, this paper bases its study on the analysis of the present situation of Chinese sports event market and concludes that the scarcity of effective demands and provision of sports events is the obstacle that hinders the development of Chinese sports event market. Moreover, it puts forward that the effective approach to revitalizing Chinese sports event market is to set up stratumdevelopment strategy, is based on public comprehensive sport events development and hence promotes the prosperity of occupational circuits as well as commercial sports events.
出处
《军事体育进修学院学报》
2008年第2期42-44,共3页
Journal of Pla Institute of Physical Education
关键词
体育
赛事市场
营销策略
中国
sports
sports event market
marketing strategy
China
