摘要
回顾了美国广告业的发展成就，分析了美国广告业规范化发展的经验，探讨了这些经验对我国广告业的借鉴作用。
Based on reviewing the historical development achievement of American advertising industry, the article made a summary and analysis of the experiences about its regulatory development, and explored the reference of these experiences to the regulatory and harmonious development of Chinese advertising industry in the future,
出处
《国际商业技术》
2008年第3期34-37,共4页
International Business & Technology
关键词
美国广告业
发展成就
规范化
经验
启示
American advertising industry, development achievement,regulatory, experience, reference
