摘要
新世纪初流行于东亚的韩剧热潮,在跨国文化产业上取得了令人瞩目的成绩,凸显出众多值得并且应该进行学理探索的深层问题。将韩剧现象置于当代全球性文化传播的语境中考察,指出韩剧跨国传播的实质是一种标准意义上的大众文化传播,作为国际消费者文化的一部分,加入进媒介全球化传播的大潮中来;而大众文化是建立在全球性基础上形成的一种文化形态,从全球范围来看,大众文化具有极强的共性与普适性。韩剧从内在本质上遵循全球大众文化的一般规则,符合大众文化的全球化想象,正是它所具有的这种全球性纬度为其跨国传播提供了前提。
In the early 21^st century, the Korean sitcoms that has been well welcomed in East Asia gets many conspicuous achievements in the transnational industry, which presents many issues that need us to make academic studies. Studying the Korean sitcoms in the context of global cultural diffusion, this paper pointes out that the essence of the transnational diffusion of Korean sitcoms is the standard mass cultural communication. As a part from the culture of international consumers, it has participated in the tide of global media communication. However, the popular culture is a kind of cultural forms based on globality. Globally, the popular culture is of great commonness and universality. Essentially the Korean sitcoms follow the rules of global popular culture, which is in accordance with the global imagination of popular culture. Its globality has provided the precondition for its transnational communication.
出处
《重庆邮电大学学报（社会科学版）》
2008年第3期79-84,共6页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
关键词
全球性
大众文化
韩剧现象
globality
popular culture
phenomenon of Korean sitcoms
