摘要
运用实地考察、文献考证、理论辨析的方法,对宁波市体育休闲旅游的现状进行微观分析与总体把握。宁波发展体育休闲产业存在诸如资金渠道有限、管理人才匮乏、专业人员业务素质普遍不高和产品种类有待开发等问题,针对这些问题提出了宁波发展体育休闲旅游产业的思路与对策:吸引国内外资本、培养休闲旅游高级人才、提高从业人员素质和立足宁波旅游资源,开发旅游精品等具体策略。
By making use of on-spot investigations as well as textual research and theoretical analysis,this paper undertakes a micro-and macro-analysis of the present situation of Ningbo＇s sports leisure tourism industry.Based on a detailed discussion of its existing problems and the causes for them,it also raises some strategies for the development of Ningbo’s sports leisure tourism industry.
出处
《宁波大学学报（人文科学版）》
2008年第3期111-114,共4页
Journal of Ningbo University：Liberal Arts Edition
基金
浙江省哲社规划课题(07CGJY006YBQ)
