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零售企业产品创新策略研究——基于零供双方力量对比和顾客需求感知差异的分析

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摘要 随着零售行业的竞争不断加剧,产品创新成为零售企业生存和发展的重要策略。通过构建一个基于零供双方力量对比和顾客需求感知差异的两维度分析矩阵,分析了零售企业四种具体的产品创新策略和实现方法,并详细分析了零售企业运用最多的自有品牌产品创新策略。
机构地区 中国海洋大学
出处 《现代商贸工业》 2008年第6期113-114,共2页 Modern Business Trade Industry
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