摘要
近年来,数字资源的开发利用程度不断提高,电子期刊备受瞩目,它既具有物质商品的特性,又是典型的信息商品。如何运用价格机制维护电子期刊市场良性运行值得我们关注。本文分析了电子期刊定价的理论基础,从电子出版商的角度探讨了电子期刊的定价策略。
In recent years, digital resources are developed and utilized to large extent, especially the electronic journal has attracted more and more attention. The electronic journal not only has the characteristics of material commodity, but also is a typical information commodity. How to use the pricing mechanism to maintain the normal operation of the electronic journal market deserves our attention. This paper analyzes the theoretical basis of the pricing of electronic journal, and discusses the pricing strategies of electronic journal from the point of view of electronic publishers.
出处
《情报理论与实践》
CSSCI
北大核心
2008年第3期344-346,共3页
Information Studies:Theory & Application
关键词
电子期刊
定价策略
价格
electronic journal
pricing strategy
price
