摘要
从网络结构的视角分析了企业家把握市场机会的机理。在分析强弱联系的不同作用及互动关系的基础上,提出了企业家网络运用理论,企业家通过调整联系性质或强联系类型,对其核心交往层进行局部结构性调整,从而整合网络资源,把握住市场机会。最后,通过某公司老总整合网络资源实施"品牌战略"的案例实证了以上机理。
This paper analyzes the mechanism of entrepreneur＇s opportunity grasping from the view of network structure. On the base of analysis on the different effects and interaction of strong ＆ weak-tie, this paper builds Network Utilization Theory, and it is considered that entrepreneurs adjust the structure of core-net of intercourse partly through changing tie＇s property or types of strong ties. Accordingly, net resources can be integrated, and market opportunities can be grasped. In the end, it exemplifies the theory above by studying network utilization ability of entrepreneur of a Shaoxing company in his ＂brand stratagem＂.
出处
《科学学与科学技术管理》
CSSCI
北大核心
2008年第5期179-185,共7页
Science of Science and Management of S.& T.
基金
国家自然科学基金项目(70401005)
关键词
网络运用
把握机会
核心交往层
局部强联系
强联系类型
network utilization
opportunity-grasping
core-net of intercourse
part strong-tie
strong-tie type
