摘要
旅游购物对促进旅游地经济发展有重要的作用,它已成为旅游业研究的一个热点。旅游购物受多种因素的影响,不同因素会有不同的影响方式及效果。根据消费者决策理论对旅游购物影响过程进行研究,并将各类影响因素划分为外界刺激变量和心理特征变量。通过分析,证实外界刺激变量与心理特征变量的交互作用对购物结果有重要影响。
The tourism shopping has vital significances to the economical development and it has become a hotspot of the tourism study. Tourism shopping is affected by many factors. Different factors have different influencing forms and results. Under the guidance of consumer decision-making style, this paper classifies all influencing factors into external ones and internal ones. Through studying, we can know interactive functions between external factors and internal ones which play a very important role in tourism shopping decision-making process.
出处
《桂林旅游高等专科学校学报》
CSSCI
2008年第2期173-176,共4页
Journal of Guilin Institute of Tourism
关键词
消费者决策模式
外界刺激变量
个体特征变量
consumer decision-making style
external stimulating factor
internal feature factor
